a book by Joan Capelin
Principles for Principals was so well received that it has been expanded and reissued as Communication by Design
Forwards by Weld Coxe and c.e. Vick, jr.
An invaluable guide for people who care about the future of their business.
A. Eugene (Gene) Kohn, FAIA
Kohn Pedersen Fox Associates
The strategies, the tactics, and just the simple tips are all such valuable and important guidance for…anyone in a service business.
J. Robert Hillier, FAIA
Hillier Architecture
Full of memorable anecdotes, the book demonstrates how to improve the efficiency, profit and pleasure of a firm…and provides solutions to common practice-related problems.
Robert Ivy, FAIA
Architectural Record
It’s rare to find such a broad but vital array of management and leadership issues addressed in one volume.
Richard G. Weingardt, PE
Richard Weingardt Consultants, Inc.
… a refreshing “must read” for all principals whose responsibilities include winning new work and keeping it.
Joan Gerner
Bovis Lend Lease
Capelin’s commonsense counsel is worth many times the cost of her book.
Dr. Melvin L. Sharpe
Professor and Coordinator, Graduate and Undergraduate Public Relations Programs Ball State University